creative grounds branding.
professional practice // graphic design // branding
BRANDING project for Borderless Studio's Creative Ground project. CREATIVE GROUNDS is an initiative led by BORDERLESS STUDIO to explore the community and urban role of school grounds after the largest Public Schools Closure in Chicago's history. With such a diverse range of initiatives, a unifying icon was needed to help organize and brand the cause. A fresh and easily identifiable look would raise visibility and awareness of the overall cause.
design principle: Connecting Communities to Design
Borderless Studio is committed to supporting healthy, vibrant and meaningful communities by presenting and demonstrating how design adds value to the built and social environments. By working side by side with communities, Borderless aims to use design tools, processes and outcomes to both inspire, enable and shape successful places for people.
To grasp a sense of familiar aesthetic, lead group logo, BORDERLESS STUDIO and collaborator ARCHEWORKS were first analyzed.
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Taken from the Creative Grounds Booklet I have also helped design, majority of the existing graphics used clear black and white vector and text graphics.
The following were selected as high potentials that upheld clear and bold contrast iconography. The first icon was chosen and pushed for iteration for its similar imagery to an open door, which conceptually aligned with the theme of opening the closings. The second two were set aside for potential social media profile imagery.
The most recent iteration of the Creative Grounds icon was chosen and applied to the booklet which was printed and distributed to the public alongside various workshop and dialogue attendees. The graphic will be used for future marketing and visibility uses.
Team: Paola Aguirre (Founder), Jessica Moon